ANZSCO 2251 广告和市场营销职业人员职责概述

• 广告和营销职业人员发展和协调广告策略和宣传活动，确定新产品和服务的市场，并为新的和现有的商品和服务开发市场。ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

ANZSCO 2251 广告和市场营销职业人员技能要求 Indicative Skill Level

• 澳大利亚和新西兰 In Australia and New Zealand:
• 此类别的大多数职业要求本科或本科以上学历。至少5年的工作经验可以代替正式的学历要求。有时，除了正式的学历要求，还需要相关的工作经验和/或在职培训经历 (ANZSCO 技能一级) Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

ANZSCO 2251 广告和市场营销职业人员主要职责 Tasks Include

• 计划，开发并组织广告政策和活动以促进销售目标的完成 planning, developing and organising advertising policies and campaigns to support sales objectives
• 对主管和客户提出广告策略和活动方面的建议以完成既定市场目标，形成在消费者中的知名度并对商品的特点进行有效的推销 advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• 在时间和预算许可的范围内协调广告活动，包括了一些特殊的活动，如艺术品，广告文案，媒体脚本，电视和电影产品以及媒体安排 coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• 分析关于消费者模式和选择权的资料 analysing data regarding consumer patterns and preferences
• 对现有和将来的消费者趋势进行说明和预测 interpreting and predicting current and future consumer trends
• 为新商品和服务研究潜在的需求和市场特点并收集和分析相关数据以及其他方面的统计信息 researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• 通过对市场营销目标，政策和项目的准备和执行从而促进贸易增长和发展 supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• 分配和进行市场调查以确认新的或已有的商品和服务的营销机会 commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• 对所有影响市场营销的元素提出建议，如产品定价，广告，促销活动和销售渠道 advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

ANZSCO 2251 广告和市场营销职业人员职位列表 List of occupations

• 225111 广告专家 Advertising Specialist
• 225112 市场研究分析师 Market Research Analyst
• 225113 市场营销专家 Marketing Specialist

225111 广告专家 ADVERTISING SPECIALIST

• 可替换的职业名称 Alternative Titles:
• 广告策划人 Advertising Account Executive
• 广告策划经理 Advertising Account Manager
• 创意总监（广告）Creative Director (Advertising)
• 设计和协调广告活动，促使消费者购买特定的商品或服务 Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
• 技术等级：1 Skill Level: 1

225112 市场研究分析师 MARKET RESEARCH ANALYST

• 为新商品和服务决定市场，发展广告策略并为商务组织规划最好的贸易地点 Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
• 技术等级：1 Skill Level: 1

225113 市场营销专家 MARKETING SPECIALIST

• 可替换的职业名称 Alternative Titles:
• 市场营销顾问 Marketing Consultant
• 市场营销协调人 Marketing Coordinator
• 市场营销专员 Marketing Officer
• 辨别市场开拓机会，并为某组织的商品和货物定价和促销以及市场开拓计划的发展，协调和执行方面提供建议 Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
• 技术等级：1 Skill Level: 1
• 职业方向：Specialisations:
• 品牌经理 Brand Manager
• 统筹经理 Category Manager
• 产品经理 Product Manager
• 销售促销专员 Sales Promotion Officer