ANZSCO 1311 广告销售经理 Advertising and Sales Managers

ANZSCO 1311 广告销售经理职责概述

• 广告销售经理负责企划、组织、指导、控制并协调组织内部的广告、公共关系、销售和营销活动 ADVERTISING AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

ANZSCO 1311 广告销售经理技能要求 Indicative Skill Level

• 本类大多数职业都要求具有与学士学位或更高资格相当的技能水平。五年以上相关工作经验可以代替正规资格要求。某些情况下，除了要求有正规资格还要求有相关经验和在职培训经历。（ANZSCO 1级水平） In Australia and New Zealand: Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

ANZSCO 1311 广告销售经理主要职责 Tasks Include

• 与其他经理协商制定并实施广告、公共关系、销售和营销的政策和计划。 formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
• 指导新产品、营销和广告活动的创新开发 directing the development of initiatives for new products, marketing and advertising campaigns
• 通过制定产品结构、地区销售标准和客户服务标准来组织并监督销售活动 organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
• 通过协调营业员的工作、组织代理商和分销商，指导销售策略和分配政策 directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
• 通过制定价格及信贷安排来指导销售方法 directing sales methods and arrangements by setting prices and credit arrangements

ANZSCO 1311 广告销售经理职位列表 List of occupations

• 131112 销售市场经理 Sales and Marketing Manager
• 131113 广告经理 Advertising Manager
• 131114 公关经理 Public Relations Manager

131112 销售市场经理 Sales and Marketing Manager

• 销售市场经理负责企划、组织、指导、控制并协调部门内销售和营销活动。 Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
• ICT 市场拓展经理并未包含在此组，ICT市场拓展经理包含在2252 ICT 销售专员 – 225212 ICT市场拓展经理内。 ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
• 技能等级：1 Skill Level: 1
• 职业方向：Specialisations:
• 市场拓展经理 Business Development Manager
• 市场调研经理 Market Research Manager

131113 广告经理 Advertising Manager

• 企划、组织、指导、控制并协调组织内部的广告活动。Plans, organises, directs, controls and coordinates the advertising activities within an organisation.
• 技能等级：1 Skill Level: 1

131114 公关经理 Public Relations Manager

• 替代职位： Alternative title(s)
• 传讯经理 Communications Manager
• 企业事务部经理Corporate Affairs Manager
• 企业关系经理 Corporate Relations Manager
• 公关部经理 PR Manager
• 公共事务经理 Public Affairs Manager
• 企划、组织、指导、控制并协调组织内部的公关活动。Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
• 技能等级：1 Skill Level: 1
• 职业方向：Specialisations:
• 社区关系经理 Community Relations Manager
• 对外关系经理 External Relations Manager
• 媒体关系经理 Media Relations Manager